"The new customers of the beauty industry are men what with various skin-care brands, both national and international increasingly targeting them with their products."
"These products range from Active Face Scrub and Under Eye Serum to Moisture Balm and Total Wrinkle Control. Besides, it has also come out with a product called ‘Fatigue Fighter’ for men that claims to provide tired skin with an “immediate, refreshing boost” to eliminate signs of stress and fatigue."
"“The response in the last one month has been good and while we thought that our customers would start from 18-year olds, a large number of teenaged schoolgoing boys are trying out this product,” Mohan Goenka, director, Emami Limited says."
"“That’s why they are more conscious of their looks now so that they can present themselves well,” he adds. Interestingly, in south, the skin care clinic gets a good 30 per cent of its revenues from men."
Personally, I find make-up un-manly.